Knowledge Panels That Stick
Our team specializes in creating Google Knowledge Panels for prominent individuals, including entrepreneurs, investors, singers, actors, podcast hosts, and coaches. This essential service plays a crucial role in establishing and maintaining a powerful online presence for your personal brand.
Service Overview
We provide a specialized service in creating Google Knowledge Panels for notable individuals such as entrepreneurs, investors, entertainers, and other public figures. This service is essential for building and upholding a strong online presence for your personal brand.
Our Google Knowledge Panels boost your online visibility and SEO by presenting key information about you directly in search results. Upon searching your name or related terms, users will see a professionally curated summary including your image, bio, and other pertinent details on a Knowledge Panel. This not only enhances your online credibility but also amplifies your prominence in your respective field.
-Before
After
Getting Started Checklist
Checklist before proceeding with a company knowledge panel:
- Personal Website: Having a personal website is a vital precursor for your panel, as it serves as a central repository for all information about you, both personally and professionally. This site should encompass various aspects, such as your background, your education, your works and founded companies, social media links, achievements, podcast interviews, press, books, biography, and contact information.
Ideally, your website should be organized into distinct sections to clearly and effectively present each facet of you. At the bare minimum, there should be a landing page encapsulating the essentials with a clear bio.
- Active Social Media: Your personal website should include links to your personal social media profiles.
Example personal brand name: Sandy Smith.
On your personal website, for instance, www.sandysmith.com, your social media profiles should represent you as an individual, not a company or a brand.
Having consistent usernames across platforms is ideal, though not required.
- Best practice:
– Facebook: @sandy.smith
– Instagram: @sandy.smith
– Twitter: @sandy.smith
- Poor practice:
– Facebook: @sandysdonuts
– Instagram: @sandysdonuts
– Twitter: @sandysdonuts
In this example, the accounts represent a company or brand and are not consistent with socials for a personal account.
- Authorship: A prior written book or online recognition as a author and writer.
Need help writing a book?
Included Services
The following services are incorporated into the creation of your panel.
Some bundled services are adjusted and simplified to fulfill the panel requirements. The linked services may offer more extensive features than what we perform for your panel.
- Premium Backlink Campaign, Profile Building:
We perform a backlink campaign with over 30 backlinks created.
- Website Access: Ideally, we require administrative privileges for both cPanel and WordPress.
- Website Modifications: Our team will conduct on-site SEO improvements and may create new pages.
- Essential Website Optimization:
We do basic on-page SEO on your website to help Google better understand your persona. Note, we don’t do speed optimization, that can be ordered separately.
- Press Release Announcement:
We supply a basic press release to share an announcement. For a premium press release, an upgrade option is available.
Our Promise
We strive to be as transparent as possible about our commitments, and it’s crucial that we make promises only on aspects we can control.
Our promises include:
- A Knowledge Graph ID (URL displaying your Google Knowledge Panel)
However, we cannot guarantee:
- An Indefinite Panel: Google’s algorithm is ever-changing, and even Google employees cannot predict what’s next.
Ensuring Your Panel Appears in Name Searches: We pride ourselves on our strong track record of creating stable panels, but numerous factors can influence name mapping. To bolster Google’s confidence in your personal panel, you may need to implement additional technical measures.
Sometimes, Google simply needs to go through several indexing cycles to gain more confidence with newly discovered data. Keep in mind that Google carries out experiments and frequently undergoes aggressive algorithm updates, which can temporarily disconnect your panel from a name search for a short period. If this occurs, don’t hesitate to reach out, as we are often able to provide immediate assistance.Achieving Consistent Results Across the Web: Displaying a panel is subject to various factors, some of which lie beyond our control. These factors include location, device, IP address, name competition, confidence score, and the content within your Knowledge Graph ID bin. The crux of our work involves getting Google to incorporate data and information into your Knowledge Graph ID. Once this is accomplished, how Google utilizes that information is often outside our control.
The more information we incorporate into your Knowledge Graph ID bin and the stronger your online presence, the greater the likelihood that you’ll benefit from algorithm updates rather than experience setbacks.
While our support is not limitless, we consistently stand ready to assist with any challenges that emerge. We pledge to approach all issues with empathy and understanding. In instances where further work is needed beyond our original commitment, we’ll work together with you to forge a mutually agreeable solution for tackling the additional tasks.
Your Knowledge Panel: Content vs. Displayed Information
The information your panel contains and what it displays may differ. Our goal is to incorporate as much information as possible into your panel, allowing Google to gradually gain confidence in displaying it. Achieving this requires patience, as success lies in effectively storing the data and allowing Google to utilize it over time.
Below, you can find an example demonstrating how activating a panel’s detailed view can expose further attributes.
-Summarized View
-Detailed View
Please note that the information about the books is only visible in the detailed version of the panel. This can often happen when Google is not yet confident with the information and is looking for additional external confirmation, or when Google is waiting for a few more indexes to determine that this information is current and relevant. It’s possible that information being hidden from the summarized view may remain inaccessible for days or even months. This shouldn’t be a worry, is this can often be expected and getting information attached to your Knowledge Graph ID is most important.
Important FAQs
Your panel could become disconnected from your name search, indicating that it exists but may not appear when conducting a name search. Several factors can contribute to this, including Google’s algorithm, your geographic location, the device in use, and time.
It’s essential to have a solid SEO foundation and ensure your company’s information is accurate and detailed, which helps convince Google that your panel should appear for specific searches.
If you have a particular case, please reach out to us, and we will concentrate on resolving the issue.
Unfortunately, no. We don’t have control over this, and the description text isn’t stored within your panel. Google gathers this data from websites, and the source of choice may vary depending on time, location, and device. Google often prefers sources such as LinkedIn, iMDb, CrunchBase, and your website, so it’s important to keep your information on these websites accurate, relevant, and up-to-date.
No, and no one can make that promise. Although we have a great track record of successful outcomes, we can only commit to what’s within our control.
Google’s algorithm updates can be aggressive and drastic, and for long-term stability, it’s essential to maintain a strong and consistent online presence.
Panels with information backed by trustworthy external sources will be more stable and improve over time.
